As a influential furniture designer, Jory doesn’t just think outside the box. He changes the shape entirely.

Brief snapshot

01

Furniture studio shots are traditionally dry and boring. We wanted a modern way to showcase Jory’s point-of-view to consumers and vendors.

02

Our brand strategy work included naming and curating furniture collections along with developing Jory's unique voice and tone.

03

A diverse social community surronds Jory and his work, we crafted customer segments to deliver relevant content.

Inspiration is a textile, a hue, a moment in time, and the juxtaposition of it all.

Arkwright Collection

In a world surrounded by production and machination, where perfection is symmetrical. Jory pushes the boundaries of form with his newest pieces. Not just thinking outside the box but changing its shape entirely. Questioning the industry and challenging himself to create pieces that rise from the ashes of the past.   

Handmade status quo disruption.

For the modern professional residing in a city loft or studio, style and space are equally important. The Urbanite Collection meets at the junction of contemporary ambition and proportional modesty. Augment your existing decor with a conversation piece like The Jax or a pair of Borgs, or outfit an entire room with this expressive collection.

Modest proportions. 
Modern ambition.

Different inflections and accents bring such diversity, especially to things considered classics. These elements pay homage to our roots, the Chromatic Collection plays with colors and textures to pair unique perspectives with classic, mid-century balance.

Style is a
stark contrast.

Settle the score.

Content tailored for Jory's three audiences.  

So much of what makes a creative like Jory successful is his willingness to share.

The Socialite

I'm an artist or creative in a different industry. I have my hand on the hype pulse. I follow Jory because of his creativity. His influential point-of-view is what I'm here for. Jory's work is a bit out of my price range, but maybe one day.

I discovered Jory's through his appearances on TV and other Design outlets

I follow Jory on Instagram for creative inspiration

The Buyer.

I am a current owner of a Jory piece, I'm interested in buying his work, or I run a gallery that showcases his work. It's important for me to see Jory's point-of-view as a creative before I make a purchase.

I subscribe to Jory’s email list to stay up to date with his new releases

I'm always on the lookout for pieces that will fit into my collection

The Peer.

As a fellow craftsman, I'm looking for ways to learn new techniques. I'm eager to know more about Jory's process.

I’m interested in attending one of Jory’s in-person workshops

I follow him for tips on tools, workflow, and setup recommendations

The result.

Our goal was to introduce Jory to a bigger audience and transform him from an extremely talented craftsman to a thought leader within the industry. Our comprehensive content campaign ran in parallel with Jory’s success on Spike TV.

Watching Jory break through in real time was such a unique thing to experience. After working his ass off for so many years, Jory’s success was deeply rewarding for everyone involved in building the brand.

What makes Jory's brand so special is the balance between highly conceptual art and the community around him.

This project took a village. Loads of friends. Classic cars. Thoughtfully curated fashion. Hiking furniture into wild places. A few beers. Lots and lots of photos. A few more beers. Long chats about branding. A creative madman at the helm ... This is still one of the best projects I get to work on.

Jory Brigham - The Legend
August Kreowski - Creative Director
Michael Leibovich - Copy
Ben Potter - Video
Drew Barefoot - Photography
Tyler Warfield - Producer