Trailine Bikes.
Launching a mountain bike brand committed to getting people into the sport.
Introducing mountain biking to a new market.
Introducing mountain biking to a new market.
We all have friends we want to get riding. But the average price tag of a quality bike can be a huge barrier for those wanting to get into the sport.
Brief snapshot
01
Traditional mountain bike brands focus on the extreme-sports aspects, which alienates those seeking other benefits of the sport.
02
Trailine wanted to be a brand that would appeal to a new generation of entry-level riders and still meet the quality standards within the core mountain bike audience.
Trailine wanted to be a brand that would appeal to a new generation of entry-level riders and still meet the quality standards within the core mountain bike audience.
Experience the new “why” to ride.
It's more than just adrenalin.
It's catching up with old friends.
It's being captured in nature.
It's a reset.
A lifestyle.
Primary mark.
Color pallette.
Type - Din condensed.
Final prototype - Brushed with black components.