Mindbody Inc.
Mindbody Inc.
A new design language for the leading wellness software company.
A new design language for the leading wellness software company.
Transforming
a legacy of complexity.
Transforming a legacy of complexity.
We were surprised to learn the software was so complex. In some cases it took clients 7 minutes to ring up a single item.
Brief snapshot
.01
Mindbody was in need of a design system that could easily scale across multiple product lines and device types (platforms), starting with its point-of-sale.
.02
The point-of-sale was the most viewed screen in the software. Research determined the main reason for customer attrition was its usability.
.03
We created a forward-looking design language that conveyed the essence of the Mindbody brand while improving usability.
Solving for a cross-platform design system.
A cross-platform design system.
The project’s success relied heavily on the design system’s scalability. Four different operating systems. Five different device types. One deadline.
Interactions that guide and inform.
Interactions that guide and inform.
Cart to payment.
First-time use.
Reconcile unpaid classes.
Brand.
With hundreds of use cases, we had to find smart ways to keep users moving through primary actions.
With hundreds of use cases, we had to find smart ways to keep users moving through primary actions.
Split payment.
Scan Items.
Evolving the brand with ease in mind.
Evolving the brand with ease in mind.
Oshin Gradient.
Lato Font Family
250 system icons.
Inspired by the calmness of a cleansing breath, we introduced ‘Oshin’ as Mindbody’s new brand language.
Primary Palette.
Teamwork.
Design Lead - August Kreowski
Sr. Visual Designer - Adrian Crabtree
Interaction Designer - Joshua Schaffer
Research - Beth Leibovich
UX Designer - John Michael
UX Designer - Sara Lancaster
UX Designer - Hyung-Min Park
Project Manager - Rebecca Moman